type: A, an industry leader in clean (and effective!) deodorant and body care products, engaged us to expand their portfolio with innovative, high-performing formulas and develop new scent profiles. 

To ensure type A stood out amongst the competition, we developed a highly innovative active ingredient combination—Charcoal and Spirulina—unparalleled in the clean deodorant landscape. This potent duo powers two Extra Strength scents in their Aluminum Free Deodorant collection. 

In compliance with their 100% safe and 100% non-toxic standards, we also crafted bespoke fragrance concepts safe for sensitive skins and initiated custom development with a fragrance house. The result is two crisp, clean scents that stay all-day fresh. 

We managed the full development of the formula—from sourcing the raw materials to lab development and production. Along the way, we orchestrated intuitive consumer usage tests to ensure optimal success and performance. 

Scents: Fresh Rain + Bergamont | Vanilla Almond Milk

Other type A Projects:

Probiotic Bar Soap | Soothing Hand Cream | Deodorant Wipes