Fashion Fair—the most legendary brand for women of color—tapped Alem for a complete rejuvenation of their formulas to support their 2021 relaunch. 

Advancing the brand's nearly 60-year legacy, we developed multiple complexion formulas in shades for darker skin tones designed to nurture unique textures and needs. To do this, we worked closely with their expert dermatologist to identify an innovative combination of ingredients that targeted skin concerns specific to women and men of color. We collaborated with their Global Makeup Ambassador, Sam Fine, to curate the final, industry-leading range of shades. 

To ensure on-point compliance and a seamless rollout, we developed product profiles for marketing and retailer sell-in, worked closely with packaging design and engineering to ensure formula functionality and performance, facilitated all testing and regulatory checks, managed the label artwork, and shade-matched all merchandising collateral for tone-true representation in-store and online. 

Products:

FF Iconic Lipstick | FF Creme to Powder Skin | FF SkinFlex Stick | FF Iconic Pressed Powder | FF Set It Loose Powder | FF Fabulous Serum